Our Approach
The Honesty You Need to Get the Alignment You Want
You've checked every box and worked relentlessly to build an impressive career. By all measures, you've succeeded. And yet something's off.
You, and your relationships, are suffering because of your work. It consumes everything—your thoughts, conversations, free time. You know it's time to stop focusing on climbing the ladder. It's time to decide exactly where it's leading.
You've probably tried a few things already, but the needle hasn't moved, or at least not far enough. So now you've decided to work with somebody who's seen this before, who's helped other people like you, and who's specifically trained for situations like yours and for all the ways your situation is different.
This story repeats itself in our office every week—with executives questioning their leadership identity, founders losing themselves in their companies, high-stakes professionals carrying the weight of consequence, and ambitious partners watching their relationship erode under pressure. But we've discovered what breaks the pattern so you can (finally!) align what you do with who you are.
We call it Honest Iteration.
- Honest, because honesty reveals what's real—about you, about the situation, about what works, what doesn't, and why.
- Iteration, because every choice you make and every action you take gives you more insight into what is—and isn't—right for you. Iteration is information.
It's not about surface-level fixes or dramatic overhauls. It's about breakthrough progress that fundamentally shifts how you show up in the world. We help you cut through the noise so you can uncover what's actually real for you, and discover what actually works for you.
Once you do that, alignment and action follow.
Because iteration is information, and honesty reveals what's real.
WHO × WHAT: Understanding Your Professional Identity
Your professional identity—executive, founder, high-stakes professional, ambitious partner—shapes how challenges like burnout, career enmeshment, values misalignment, and self-doubt show up in your life.
An executive's burnout looks different from a founder's. A surgeon's perfectionism has different roots than a lawyer's. Understanding who you are helps us address what you're facing with precision—not generic advice, but strategies designed for your specific professional reality.
This framework isn't about putting you in a box. It's about recognizing patterns we've seen before, understanding the unique pressures of your role, and adapting Honest Iteration to work within your constraints. Your path forward gets clearer when we understand both your professional identity and your specific struggle.
Let's get started.