Who We Help
Identity shapes experience. Your professional role creates unique pressures.
We understand how different professional identities—executive, founder, high-stakes professional, partner—create distinct psychological challenges. Find support designed for who you are.
Find your entry point
Your professional identity shapes your psychological experience. Choose the persona that resonates most with your current situation to see how we can help.
Executive Leaders
For executives, directors, and senior leaders navigating the demands of high responsibility.
Responsible for people and outcomes; over-functioning, emotionally isolated.
Founders & Builders
For startup founders and entrepreneurs balancing identity with enterprise growth.
The company becomes the identity; meaning and boundaries collapse.
High-Stakes Professionals
For lawyers, surgeons, and finance professionals in roles where failure carries weight.
High-consequence work where error feels catastrophic.
Partners Under Pressure
For romantic partners and dual-career couples navigating relationship stress from conflicting ambitions.
Relationship stress from conflicting ambitions.
Why identity-first care matters
Generic therapy often misses the nuances of your professional identity. An executive's burnout looks different from a founder's. A surgeon's perfectionism has different roots than a lawyer's. We tailor our approach to your specific context.
Identity-first understanding
We recognize that different professional identities create unique psychological challenges. An executive faces different pressures than a founder or surgeon.
Context-specific strategies
Solutions designed for your specific role and constraints. What works for a founder may not work for a high-stakes professional—and vice versa.
Pattern recognition
We understand the common patterns within each professional identity, allowing for faster identification and more targeted intervention.
Holistic support
Whether you need help with burnout, identity enmeshment, values drift, or self-doubt, we address how these challenges manifest uniquely for you.
The WHO × WHAT framework
Our approach recognizes that psychological challenges manifest differently depending on professional identity. You can enter through identity (WHO) or struggle (WHAT)—either way, you'll find tailored support.
Identity-First Entry (WHO)
"I'm an executive" → See all challenges relevant to executive identity
- • Burnout from over-responsibility
- • Identity fusion with leadership role
- • Values drift from compromises
- • Impostor syndrome despite success
Struggle-First Entry (WHAT)
"I'm burned out" → See how different identities experience burnout
- • Executive: Everything runs except you
- • Founder: Creation consumes creator
- • High-stakes: Precision has a price
- • Partners: Two achievers, one exhausted relationship
Common questions
How do I know which persona category I fit into?
Many people identify with multiple categories. The personas aren't meant to box you in—they're entry points to understanding common patterns. During your consultation, we'll help identify what's most relevant to your situation.
What if I don't fit neatly into one persona?
That's completely normal. These categories represent common patterns, not rigid boxes. Many clients find elements of multiple personas resonate. We'll focus on your specific situation, not forcing you into a category.
Can you help with issues beyond what's listed for my persona?
Absolutely. The persona pages highlight common challenges, but our therapists address the full range of psychological concerns. Your actual needs drive the work, not the category you entered through.
Do you only work with people in these four categories?
No. We work with high-achieving professionals across all fields and roles. These four personas represent our most common clients, but if you're facing high-pressure career challenges, we can likely help.
How is persona-based therapy different from regular therapy?
It's not a different type of therapy—it's a framework for understanding your context. We use evidence-based approaches (CBT, ACT, psychodynamic work) but apply them with deep knowledge of your professional identity and its unique pressures.
Find support designed for your professional identity
Start by exploring the persona that resonates most with your situation.